Post by account_disabled on Feb 12, 2024 1:28:41 GMT -5
Comment Name Email Website Save my name email and website in this browser for the next time I comment Marketing focused on values Kotler and Marketing By Magui DoglianiFebruary comment Share on FacebookTweet about this on TwitterShare on LinkedIn Surely you have ever heard of marketing or in other words value focused marketing But what is it exactly How does this trend influence our organization Is it important to take it into account Value Centered Marketing Marketing could be defined as a type of business strategy that focuses more on values and ethics as a means to reach a more demanding committed and .
Profound audience Its objective is to give a purpose to what we sell and to have a commitment to society This new concept is the evolution of traditional marketing that sees how the thinking of Cambodia Telemarketing Data has changed Marketing focused on values according to Phillip Kotler the greatest exponent in this discipline Kotler is recognized worldwide as the father of the marketing discipline In he published the theoretical foundations in the book Marketing How to attract customers with value based marketing It is one of the texts that are a reference to this day on this discipline For Kotler Marketing arises as .
A response to several aspects the problems generated by globalization new technologies and people s interest in expressing their creativity their values and their spirituality Among his most widespread references are his principles to follow Love your consumers and respect your competitors Be sensitive to change prepare for transformation Protect your brand be clear about who you are Consumers are diverse target those who can benefit the most from you first Always offer a good product at a fair price Always be accessible and offer quality news Get your customers keep them and make them grow No matter what your business is it will .